Develop Your Brand

One step in starting your own business is creating and developing your brand.

So what makes up your brand?

In marketing, a brand is so much more than just your chosen logo, colours or what you call your business. It starts with that, but it’s got a lot more to do with the feelings your words, logos, and ideas evoke to your ideal audience. Your brand is your tone of voice, your values – ultimately it is what you stand for.

Why should you spend time creating your brand?

Creating a brand encourages you to focus on your messaging and to do this you need to know your audience. So developing your brand simultaneously gives you time to research and contemplate your ideal client.

Developing a brand also builds trust and improves awareness and makes marketing simpler. 

Branding Involves Giving Your Business a Personality.

How do you go about developing your own brand and creating the image you want to portray to your clients? 

  • The Know – Like – Trust Principle
  • What’s Your Story?
  • How Your Brand and Your Story Help You Reach Your Target Audience
  • Being Visible Isn’t Enough – Using Your Brand and Story to Build Trust
  • Bringing It Full Circle – Making the Sale and Using Happy Customers as Brand Ambassadors