Is Being Visible Enough? – Using Your Brand and Story to Build Trust

The point you may realise is that while we like to say that business is not personal, it is. Business is how you feed your family. Business is how the world turns. Business is what you spend most of your day doing. Your business is how people solve their problems. It is emotional, and there is an art to being able to create the right Read More …

Tell Your Brand Story

What’s Your Brand Story? Let’s consider your brand story. When you tell your story, it’s important to ensure that it relates to your audience. Yes, the story is about you partly, but it’s really about your audience or customer. You want to tell them about yourself in a way they can relate too. It is not a ‘this is your life’ type story running chronologically Read More …

Why Choose Niche Marketing?

‘Niche marketing’ aren’t just buzz words, it’s great advice! Niche marketing is a strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. There is a fear that niche marketing excludes people from selecting Read More …

The Know, Like, Trust Principle

Simon Sinek says: “People don’t buy what you do; they buy why you do it.” You know this is true because it’s true for you. But it’s also true because the data collected proves the idea that the Know Like Trust (KLT) principle is the way to build a successful business with happy and satisfied fans for customers. Think about your own purchasing decisions and how Read More …