Is Being Visible Enough? – Using Your Brand and Story to Build Trust

The point you may realise is that while we like to say that business is not personal, it is. Business is how you feed your family. Business is how the world turns. Business is what you spend most of your day doing. Your business is how people solve their problems. It is emotional, and there is an art to being able to create the right Read More …

7 Mistakes You’re Making That is Holding Back Your Business

Don’t fret, you are not alone, in fact, I think I do at least 3 of these mistakes.  Occasionally I feel on top of the world and am crushing it with my marketing and business, but more often than not I am forgetting a few tasks. As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the Read More …

Tell Your Brand Story

What’s Your Brand Story? Let’s consider your brand story. When you tell your story, it’s important to ensure that it relates to your audience. Yes, the story is about you partly, but it’s really about your audience or customer. You want to tell them about yourself in a way they can relate too. It is not a ‘this is your life’ type story running chronologically Read More …