Why Choose Niche Marketing?

‘Niche marketing’ aren’t just buzz words, it’s great advice! Niche marketing is a strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. There is a fear that niche marketing excludes people from selecting Read More …

What Exactly is a Freelancer?

Wikipedia defines a freelancer as: “Freelance, freelancer and freelance worker are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term” This is still pretty ambiguous, but that is the point, as it covers so much. A freelancer is someone that offers a service for a fee and they usually have multiple clients. To freelance, you usually Read More …

How to Find Your Own Money Story

So, what is a money story? In 2016 I completed an entrepreneurial business course where there was a section dedicated to your money mindset. They discussed your own money story and how there are conscious and unconscious stories we tell ourselves about money. These stories affect how you react to money and how you communicate about money. This collection of beliefs and experiences is often Read More …