The Know, Like, Trust Principle

Simon Sinek says: “People don’t buy what you do; they buy why you do it.” You know this is true because it’s true for you. But it’s also true because the data collected proves the idea that the Know Like Trust (KLT) principle is the way to build a successful business with happy and satisfied fans for customers. Think about your own purchasing decisions and how Read More …

Connect With Your ‘Why’ Before Starting a Side Hustle

I have written about my freelancing and Amazon FBA store but they haven’t been the only Side Hustles I have run. In 2012, I started a toddler sports class at my local church hall. As we have 4 boys we found that the local singing and creative classes were great, but they weren’t active enough. Trips to the soft play seemed to make the boys Read More …