Is Being Visible Enough? – Using Your Brand and Story to Build Trust

The point you may realise is that while we like to say that business is not personal, it is. Business is how you feed your family. Business is how the world turns. Business is what you spend most of your day doing. Your business is how people solve their problems. It is emotional, and there is an art to being able to create the right Read More …

7 Mistakes You’re Making That is Holding Back Your Business

Don’t fret, you are not alone, in fact, I think I do at least 3 of these mistakes.  Occasionally I feel on top of the world and am crushing it with my marketing and business, but more often than not I am forgetting a few tasks. As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the Read More …

Tell Your Brand Story

What’s Your Brand Story? Let’s consider your brand story. When you tell your story, it’s important to ensure that it relates to your audience. Yes, the story is about you partly, but it’s really about your audience or customer. You want to tell them about yourself in a way they can relate too. It is not a ‘this is your life’ type story running chronologically Read More …

The Difference Between Starting a Business and Creating a Job for Yourself

When people start their entrepreneurial journey they are excited about being their own boss, working where and when they choose and being in control of their own income. Getting to choose clients and projects they love. After a few months the reality sets in. They start to realise that they have created themselves another job. One that sucks up all their time and energy. One Read More …

4 Side Hustle Ideas for You

Sometimes, there’s no drastic need for immediate income and you have both the time and the energy to pursue your projects. Surely, this makes it easier to decide which side hustle to pursue? Actually, having the time and the energy can make it feel even harder to decide which business model to lean into. In these situations, it’s best to get quiet and listen to Read More …

For Mums on the Verge of Exhaustion

Being a Mum could be just as stressful as being an airline pilot. I read an article recently that identified the signs that you are stressed at work, and low and behold at least 6 could also be said of being a parent: You work around the clock You have unexplained headaches You are often angry or irritable You can’t sleep at night Constant exhaustion Read More …

Why Choose Niche Marketing?

‘Niche marketing’ aren’t just buzz words, it’s great advice! Niche marketing is a strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one group—a niche market—or demographic of potential customers who would most benefit from the offerings. There is a fear that niche marketing excludes people from selecting Read More …

What Exactly is a Freelancer?

Wikipedia defines a freelancer as: “Freelance, freelancer and freelance worker are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term” This is still pretty ambiguous, but that is the point, as it covers so much. A freelancer is someone that offers a service for a fee and they usually have multiple clients. To freelance, you usually Read More …

How to Find Your Own Money Story

So, what is a money story? In 2016 I completed an entrepreneurial business course where there was a section dedicated to your money mindset. They discussed your own money story and how there are conscious and unconscious stories we tell ourselves about money. These stories affect how you react to money and how you communicate about money. This collection of beliefs and experiences is often Read More …